Simply Spices

Bachelor: Final bachelor project at Epos

For Epos & Dutch Spices, I rebranded their consumer brand Simply Spices. This brand was outdated and placed on the market a few years ago without a profound strategical positioning. The sales team saw the opportunity to position the new Simply Spices as a premium brand for butchers. Butchers sell spices to their consumers, although they have to purchase the same spices as a supermarket which they cannot sell with the same margins. In order to capture this new positioning, the brand needed to be updated and completely renewed. Both in positioning, brand language and in spice blends itself. After validating the repositioning was worth it, I chose a new packing and designed a coherent brand strategy and display. The renewed Simply Spices was introduced in November 2018 and is now available at 600+ addresses in the Netherlands.