AgroExact

M1.1 elective: Design Innovation strategies

In the world of agriculture, there is a wide diversity of types of crops, fruits, and grass a farmer can grow. While there are some differences to treat and grow all these things, the main goal is the same for every farmer: try to grow their assets as big as possible to gain the most profit. To do so, the farmer needs to take some big decisions regarding variety selection, general cultivation method, crop protection, and fertilization. Some of these decisions are not easy to make, such as when to irrigate the soil, and there is a lot of money at risk to potentially wasted if the farmer does not make the right decision.

After research we have presented a new product range and business model for AgroExact to deliver their value proposition to a new customer segment: Fruit farmers. We introduce the TreeExact to the AgroExact family, together with application platform to manage all the sensors the farmer adds to his AgroExact bridge.